Lawton's 2022 Design Contest: Sip & Connect Poster & Social Posts
Lawton's Sip & Connect event aims to foster connections among artistic professionals across various fields. To promote the event, five social media posts and three postcards were crafted, adhering to Lawton's brand guidelines.
Time frame: December 2021 – July 2022
Media: Postcards and social media posts
Methodology:
The event's objective was to foster connections among professional artists, writers, and graphic designers. Every journey begins with a pencil, whether it involves sketching buildings or writing lines of poetry. event's mission of fostering connections, pencil marks were intentionally integrated throughout the deliverables, underscoring the overarching theme of connection. A recurring element in the designs is the circle, chosen for its representation of unity and connection, aligning with Lawton's branding that features rounded corners prominently
Branding:
Colors:
The incorporation of a purple shade, in addition to Lawton's accent colors, extends and complements their color palette.
HEX: #F08525
RGB: 140, 43, 44
CMYK: 29, 92, 82, 29
HEX: #4881B1
RGB: 72, 129, 177
CMYK: 75, 43, 13, 0
HEX: #E44637
RGB: 228, 70, 55
CMYK: 5, 88, 86, 0
HEX: #FFCB1B
RGB: 255, 203, 27
CMYK: 0, 20, 96, 0
HEX: #7A479C
RGB: 122, 71, 156
CMYK: 62, 86, 0, 0
Typography:
Social Media Posts:
To distinguish Sip & Connect posts within Lawton's feed, a scribbles pattern is featured in all event-related posts. The images condense information to capture the audience's attention with engaging graphics, prompting further details to be explored in the accompanying captions.
