DeTray Designs Branding & Website
The brand formerly recognized as Zaza Jewelry sought a fresh brand kit to complement their new name, DeTray Designs. The objective was to imbue the brand with a lively and colorful fiesta ambiance. Flower bomb necklaces are a key product, so the design emphasizes floral elements.
Time frame: December 2021 – July 2022
Media: Logo, business card, banner, website, social media posts and videos
Logo Concept:
The creation of the comprehensive brand kit involved meticulous planning and creative execution to establish a cohesive visual identity. The logo was carefully designed to encapsulate the essence and values of the business. It radiates vibrancy and color, extending a warm and inviting ambiance that makes customers feel as if they are welcomed to a lively celebration.
The business card was designed as a tangible extension of this identity, providing a professional and memorable introduction to the brand.
Brand Guidelines:
Colors:
HEX: #20B3C3
RGB: 32, 179, 195
CMYK: 72, 6, 24, 0
HEX: #F45656
RGB: 244, 86, 86
CMYK: 0, 82, 62, 0
Favicon:
HEX: #F59053
RGB: 245, 144, 83
CMYK: 0, 53, 74, 0
HEX: #2DC121
RGB: 45, 193, 33
CMYK: 73, 0, 100, 0
Typography:
Assets:
Pattern:
Utilizing the assets, a distinctive pattern was crafted with a focal point on a flower. This pattern is integrated into the branding as a welcome/thank-you screen and banner, serving as a dynamic visual element for various platforms and events, creating a strong and consistent brand presence.
Photos and Videos:
Professional photographs were taken to exhibit the products and their distinctive personality. These images were subsequently employed across various social media platforms to efficiently promote the business. Additionally, videos, accompanied by music, were produced to offer a dynamic and immersive glimpse into the brand's story and products, adding a multimedia dimension to the overall brand communication strategy.
Website:
The website was crafted with a focus on enhancing user experience, seamlessly blending the brand's aesthetics with a commitment to functionality and accessibility.
