MeLissa’s Nails Social Media Management
Over the course of 8 months, both the Facebook and Instagram handles of a local business was managed. A comprehensive content strategy was developed, including the establishment of monthly posting schedules and the creation of varied content. The collaborative effort involved a mix of internally created and externally provided material.
Time frame: March 12th – October 30th 2022
Media: Social media posts and videos
Research:
Competitive research was conducted on nail technicians in the surrounding area, in addition to an in-depth analysis of optimal hashtags. Simultaneously, Instagram highlights were developed and categories aligning with the local business were established to provide content ideas.
Monthly Scheduling:
On a monthly basis, a posting schedule was meticulously crafted, mapping out the content plan for the upcoming month. This plan was structured around the pre-established categories, ensuring coherence and consistency throughout the process. Upon the client's approval of the schedule, the creative process for content creation commences.
Photography and Videos:
Professional shots were captured to showcase the tool's features and qualities. These images were then utilized across various social media platforms to effectively promote the business. Videos set to music showcased the business, raffle winners, and nail designs were produced in addition to tailored graphics crafted to elevate the overall visual appeal, emphasizing diverse aspects essential to the business.
