NBC Camp’s 2024 Athletic Workbooks

I collaborated with NBC Camps to create their four interactive workbooks for their summer camps: two for the overnight camp (one each for volleyball and basketball) and two for the day camp (also one each for volleyball and basketball). The theme, "RISE," was to be interpreted through aviation. In addition to adhering to the general brand guidelines, I also used the specific theme guidelines that another designer built for the year. I developed illustrations and assets which were integrated into a modular grid, ensuring that the workbooks were not only engaging and easy to navigate, but also effectively conveys the content.

Time frame: March 11th – April 5th 2024

Media: Printed booklets
Collaboration: NBC Camps

Theme: RISE

To differentiate each of the four workbooks, I assigned a unique color from the designated theme along with a specific photo to each workbook cover. NBC Camps provided all the photos and content, which I then structured into a modular grid during the design process.

All the assets drew inspiration from the aviation theme and are predominantly featured on the chapter pages, though they were also dispersed throughout the workbook. The striped pattern was derived from the RISE logo crafted by a previous designer.