Haus of Ghouls Logo
A distinctive logo for a dynamic design collective called Haus of Ghouls, comprising of artists who revel in the eerie and mysterious aspects of design. The client sought a logo that diverged from mainstream aesthetics.
Time frame: November 11th – 16th 2020
November 7th – 16th 2022
Media: Signage, watermark, clothing tag, animation
Logo Concept:
In the resulting logo, a skeletal hand dangles a crescent moon by a thread, infusing the design with an air of elegance and intrigue. The juxtaposition of the ghoulish skeleton hand against the graceful lunar phases creates a striking visual contrast. To amplify the logo's modern and sophisticated vibe, the slender Prata typeface was chosen. The logo was brought to life using Adobe Illustrator, and the brand guidelines were meticulously crafted in InDesign.
Animation:
In 2022, the branding was taken a step further by animating the logo using After Effects and introducing sound effects by using Audition to create an immersive experience. The animation unfolds with a dramatic entrance as the skeleton fist rolls into the frame before delicately releasing the crescent charm. Subsequently, the crescent swings rhythmically, gradually revealing the entirety of the logo — a captivating fusion of design and motion.
